Our approach starts with understanding your buyers before we design anything. That means we know what a procurement officer is looking for when they visit your site, what makes them submit an enquiry, and what makes them leave.
Ferdaus did not start his career in manufacturing. He started as a data entry operator, moved into ecommerce management, then spent years working as a graphic designer before transitioning into UX design across several different industries.
Along the way he kept running into the same problem from the other side: manufacturing companies with world-class capabilities and websites that communicated none of it. Procurement officers would land on these pages, fail to find what they needed in the first 60 seconds, and move on to a competitor — often one with inferior products but a clearer, more credible website.
A pharmaceutical machinery OEM and a fitness app have completely different buyers, different sales processes, and completely different website requirements. Treating them the same way produces mediocre results for both. We do not take work outside manufacturing because deep focus produces better outcomes than shallow breadth.
Beautiful design matters. But beautiful design that doesn't help a procurement officer find what they need within 90 seconds is just expensive decoration. Every design decision we make is tied to a specific buyer behaviour we want to influence.
We will tell you when your product page needs more technical detail, when your RFQ form is losing you leads, or when your current agency has been taking your budget without producing real results. That directness is what our clients value most.
We measure our work in qualified inquiries, keyword rankings, and client growth — not design awards or vanity metrics. When we produce results, we say so specifically. When we have not yet produced them, we do not pretend otherwise.
| What you get with a generalist agency | What you get with Pixerts |
|---|---|
| Adapts consumer or SaaS templates to manufacturing | Built for manufacturing buyers from the ground up |
| Needs 2–3 months to understand your industry | Already understands your buyers before day one |
| Measures success in traffic and impressions | Measures success in qualified inquiries and rankings |
| Treats your website as a creative project | Treats your website as a sales and growth tool |
| Table DataGeneral SEO approach not suited to industrial buyers | SEO and AEO built around manufacturing search behaviour |
| May have worked with one or two industrial clients | 100% of our work is in B2B manufacturing |
Our team isn't just made of designers; we are technical strategists. We combine industrial SEO expertise with high-performance b2b manufacturing web design to ensure your project exceeds engineering standards.
Lead UX Designer
Senior Web Developer
Industrial SEO Expert
Tell us about your business and what you want to achieve. We will tell you honestly whether we are the right fit — and if we are, how we would approach your project.
When you work with Pixerts, you aren't explaining what a CNC machine is to a junior designer. Our industrial engineering web design team understands the technical language of your industry. This specialized knowledge allows us to build manufacturer website design assets that establish immediate trust with your global partners.
