These manufacturing marketing FAQs answer the questions B2B manufacturers ask about winning business online: what a manufacturing website should include, how buyers find suppliers in Google and AI tools, what SEO, AEO, Google Ads, and 3D animation cost and deliver, and how we work. Every answer is short, direct, and based on how procurement teams actually buy. We update this page as search and AI tools change.
Pixerts is a web design and growth agency for B2B manufacturers and industrial suppliers. We design and build websites, run SEO and AEO, manage Google Ads, and create 3D product animations. Ferdausur Rahman founded the company in 2025, and the team now includes more than 10 specialists.
We work only with B2B manufacturers. A generalist agency often spends two to three months learning what you make and who buys it. We already understand technical specifications, procurement teams, and RFQ sales cycles, so that time goes into building your website instead.
Only B2B manufacturing and industrial companies. This includes CNC machining, robotics and automation, packaging machinery, injection molding, metal fabrication, laser and waterjet cutting, construction equipment, material handling, pumps and valves, bearings and motion control, food processing, pharmaceutical machinery, ship repair, and brick manufacturing.
No. We do not take work outside B2B manufacturing. Deep focus on one sector is what lets us understand your buyers from day one.
We are based in Jahurul Nagar, Bogura, Bangladesh, and we work with B2B manufacturers worldwide. We work with clients remotely through calls, shared Figma designs, and set review stages.
Use the form on this page, email hello@pixerts.com, or message us on WhatsApp at +880 1521 373260. You can also reach us on WeChat. We typically reply within one business day.
Projects start at $2,500. The final price depends on the number of pages and products, the research involved, any custom features, and the search strategy you need. We give you a custom quote after a short discovery call.
Most projects take about eight weeks across four phases: discovery and audit in week 1, information architecture in weeks 2 to 3, design and build in weeks 4 to 7, and launch in week 8. Larger sites, such as those with big product catalogs, can take up to 12 weeks.
Start with a free website audit or a discovery call. We talk through your goals, your current website, and your market. Then we send you a tailored plan with the scope, timeline, and price.
In week 1, we audit your current website, review five competitors, and map the search terms your buyers use. You receive three defined buyer roles, a keyword map of 50 to 120 target terms, and a list of the priority conversion issues on your site.
You review and approve a high-fidelity Figma design of every page before development begins. Nothing about the build comes as a surprise.
Yes. Our writers turn your engineering specifications into clear, accurate content that procurement teams understand and search engines can index. We follow Google's E-E-A-T principles, so the content shows real expertise.
Yes. Most projects start with an audit of your current site. We keep what works, fix what loses buyers, and rebuild the structure around how procurement teams evaluate suppliers.
You can continue with a monthly SEO, Google Ads, or AEO program. Or you can take a full handover with CMS documentation, team training, and a clear growth roadmap.
Yes. Every project includes a training session after launch. For ongoing care, we offer maintenance retainers that cover security updates, plugin audits, and performance tuning.
Payment terms are confirmed in your proposal before work begins. Our Payment and Refund Policy explains the details.
Most industrial leads start with a search. A buyer looks for a capability, a material, or a machine type, compares a few suppliers, and sends an RFQ to the ones that look credible. To win that RFQ, you need a website that shows your capabilities clearly, visibility in Google and AI tools, and a short path to your inquiry form. Google Ads can add buyers quickly while SEO and AEO build long-term results.
They search Google, and increasingly they ask AI tools such as ChatGPT, Gemini, and Perplexity for supplier shortlists. Once they land on a website, they look for capabilities, certifications, tolerances, and lead times, and they want to find them within about 90 seconds. If they can't, they move on to the next supplier.
Clear capability pages with specifications and certifications, product or service pages written for buyers, case studies or other proof of past work, and an RFQ form that is never more than two clicks away. Technical content that answers buyer questions helps the site rank and get cited by AI tools.
Three problems come up most often: key capability details sit three clicks deep, RFQ forms ask the wrong questions and add friction, and service pages describe the process instead of the results buyers care about. Fixing the structure usually matters more than changing the visual design.
Industrial buying cycles are longer, several people are involved, and the buyers are technical. An engineer wants to understand the mechanism, a procurement manager wants commercial value, and management wants to know the equipment's role in production. Marketing that works for manufacturers gives each of them accurate, specific information instead of slogans.
A website built around buyer research, search visibility in Google and AI tools, and Google Ads for immediate demand form the core. 3D animation and product videos support product pages, sales presentations, trade shows, and LinkedIn. Channels work best when they share the same accurate technical content.
AI tools pull answers from pages they can crawl and understand. Publish clear specifications, answer common buyer questions directly on your pages, keep your company facts consistent across the web, and use schema markup that matches the visible content. Google says the same foundations that rank pages in search also drive its AI features.
If you need inquiries this quarter, start with Google Ads. If you want results that keep coming after you stop paying, invest in SEO and AEO. Most manufacturers do best with both: ads for immediate demand, and search for long-term growth.
We design every page around how procurement teams evaluate suppliers. That means clear capability information, certifications in plain view, and a short path to the RFQ form. Every layout follows an 8-pixel grid for a consistent look on every screen.
It keeps spacing and alignment consistent on every screen, from desktop to mobile. In B2B, a site that looks slightly off loses trust. The grid gives your website the same precision buyers expect from your products.
Instead of hiding specifications in PDFs, we design clear, filterable tables and charts. Procurement officers can find the data they need in seconds.
Yes. Every layout, technical diagram, and product catalog is fully responsive and easy to use on a phone.
Yes. We turn your brand guidelines into a digital design system. If your guidelines are outdated, we can modernize them for the web.
We follow WCAG accessibility guidelines for color contrast, readable fonts, and clear navigation, so more people can use your website with ease.
You receive a full Figma design system with high-fidelity screens, interactive prototypes, and a library of reusable components.
A wireframe is the basic structure of a page, showing where each piece of content goes. A high-fidelity prototype is an interactive Figma model of the finished design, so you can click through every page and button before development starts.
We build on WordPress with Elementor Pro. Your team can update content without a developer, and the site works with the best SEO tools available.
It doesn't have to be. Most speed problems come from bloated layouts and heavy plugins. We build with Elementor's Flexbox containers, clean custom CSS, and only the plugins a site needs, and we optimize Core Web Vitals before launch.
No. Every Pixerts website is built from a clean starting point, without the extra code that pre-made themes carry.
Yes. We connect your forms to HubSpot, Salesforce, Zoho, or a custom ERP through secure webhooks or APIs, so every RFQ reaches your sales team right away.
We secure every site with two-factor login, hardened admin access, and encrypted form submissions, so your commercial inquiries stay protected.
Yes. We build product sections with custom post types and Advanced Custom Fields, so adding a new product page is as simple as filling in a form.
Yes. We build custom tools that run live calculations, such as throughput models or technical specification calculators.
AEO, or Answer Engine Optimization, makes your content easy for AI tools such as ChatGPT, Gemini, Perplexity, and Google's AI Overviews to understand and cite. More B2B supplier research now starts in these tools. If your specifications aren't clear and well structured, AI answers will point buyers to your competitors instead.
SEO helps your pages rank in search results. AEO helps your content appear as the answer inside AI-generated responses. Both rest on the same foundations, which is why Google treats optimizing for AI search as part of SEO. We deliver them together.
We give each page a clear heading structure, answer common buyer questions directly, and add schema markup that matches the visible content. This makes it easier for Google and AI tools to understand your pages and quote the right answer.
Schema is code that describes your business, products, and pages in a format machines can read. It helps search engines understand details such as certifications and locations, and it makes pages eligible for rich results. It isn't required to appear in AI answers, but it supports a strong SEO foundation.
It means clearly defining what your company is and which topics it knows best, such as 5-axis milling. Search engines then see you as an authority on the subject, not just a page that repeats a keyword.
Structural fixes, such as clearer headings and direct answers, can start showing results within 4 to 8 weeks. Building authority for competitive search terms usually takes six months or more.
The technical setup is done once, but the strategy is ongoing. AI search keeps changing, so we keep updating your content to stay a trusted answer.
Yes. Your monthly report tracks keyword rankings, AI citations, and organic lead growth.
It depends on your market. For most manufacturers, we recommend starting at $1,000 or more per month, so the campaigns collect enough data to optimize.
We build a strong list of negative keywords that blocks searches such as "jobs," "cheap," or "used." Your ads then show only to buyers with real commercial intent.
Rarely. We send ad traffic to landing pages built for one goal, such as a quote request. These pages usually turn far more clicks into inquiries than a homepage does.
A click is only a cost. A qualified lead is an RFQ or inquiry from a real business, so we track completed forms sent from business email domains.
Yes. We can show your ads only in the countries, regions, or cities where your buyers are.
Usually, yes. Most technical buyers don't send an inquiry on their first visit. Remarketing keeps your brand in front of them while they research.
We track cost per qualified lead, so you can see exactly what it costs to put a real inquiry in front of your sales team.
The paid traffic stops too. That is why we recommend pairing ads with SEO and AEO, which keep bringing in buyers over the long term.
It uses CAD-based 3D models to show how an industrial product or machine looks, works, and fits together. Manufacturers use it on product pages, in sales presentations, at trade shows, and for training.
Yes. We work with STEP, IGES, OBJ, FBX, and native CAD files, plus technical drawings and product photos. We review your files first and tell you whether they need cleanup or extra modeling.
No. Suitable CAD models and technical drawings are enough. We can even animate a product before it is manufactured, so your launch materials are ready early.
Yes. Cutaways, exploded views, and transparent sections reveal internal mechanisms, fluid paths, and operating sequences.
Both depend on the product's complexity, the quality of your CAD files, the number of scenes, and the final formats you need. We give you a project-specific quote and schedule after reviewing your requirements.
